As someone who’s shamelessly very active on social media (okay, maybe a little shame), I’ve noticed that there’s a variety of fashion and beauty products that happen to reach viral status. As someone who reads hundreds of reviews before making a purchase, I’m hard to please. So when it comes to viral products, I’m quick to have some doubts and put a product to the test. If it’s a bag, will it fit my daily essentials and easily fit onto my arm comfortably? If it’s sunscreen, will it leave a white cast? I’m always asking myself specific questions before I make a purchase. If you do the same, I’m happy to be of assistance. It can be easy to buy into something just because everyone else has it, but I’m here to give you the rundown on if the product you’ve been seeing all over social media is actually worth your money.
As an editor, I get the chance to review many products, but the 22 viral ones below have passed my test. If you like to keep your screen time low but want to see what everyone’s talking about, you’ve come to the right place. From a $45 moisturizer that’s been sold out for weeks to an $8 bodywash that claims to make you smell spectacular, the items below have become my top recommendations. Keep scrolling to see what all the hype is about