J.Crew Is Cool Again Thanks to TikTok—31 Items to Shop ASAP

Once again, TikTok has proven to be a haven of sartorial discovery, even to us editors here at Who What Wear. Just recently, it was brought to our attention via Caitlin Murphy‘s TikTok video that J.Crew’s new head of women’s design is officially revitalizing the brand and is worthy of all our attention. (Her name is Olympia Gayot, and you can view some of her most noteworthy J.Crew outfits here.) As someone who has not shopped at J.Crew since college (for context, I am currently almost 30 years old), I was beyond intrigued by this news. After adding a majority of the items in that story to my personal shopping cart, I was in love with J.Crew all over again but I couldn’t help but wonder what else the retailer had in store for me. 

Naturally, I did what I do best and scrolled through every single page on J.Crew’s site and ended up with a cart full of 31 summer items that I am freaking out over. If you’re in need of a summer shopping spree, I highly suggest you do your own deep dive into the stylish pages of J.Crew, but for now, I need to show off the items I discovered because they are worth all the hype if you ask me. 

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