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“Been workin on something…”
There is no doubt that celebrities love to build hype for their new ventures via Instagram. Whether it be cryptic captions or behind-the-scenes sneak peeks, every entrepreneur worth their salt has teased a project at one point or another. Evidently, Gigi Hadid is no different, as last month the model took to Instagram to debut her latest fashion project.
Alongside a caption that read, “been workin on something …” Hadid posted a series of images of mood boards, fabric samples and blurry selfies, tagging the new account @GuestInResidence. Hadid has also updated her own bio to read, “founder, creative director @GuestInResidence.” Fancy!
At the time of the initial post, Hadid made no mention of when the collection would be launched. Though just yesterday, the model took to Instagram to update her fanbase, explaining that the collection would be launched sooner than expected. “ONE WEEK AWAY,” Hadid wrote. “As a founder, creative director, and lover of all-things-cozy, I’m so happy to finally share that @GuestInResidence officially launches September 7th, 2022.”
So, what else do we know so far? From the designs that we could see in the images, it looks as if Gigi is working primarily on jumpers and hoodies in colour-blocked shades. There’s no word yet as to what the price range will be, though we do know that Gigi is using fabrics including 100% cashmere, so we’re expecting quality.
Hadid has also employed the expertise of other fashion industry insiders on the project. Throughout the carousel of imagery initially posted, Hadid has tagged stylist and fashion editor Gabriella Karefa-Johnson, as well as PR director Kevin McIntosh Jr.
Mark your calendars for next week! We anticipate this collection will be quick to sell out.