Skincare can be really expensive. In fact, I’m kind of fed up of tip-toeing around the fact that in so many cases, we’re all being painfully overcharged for certain skincare products. Brands know all too well the price that we’re willing to pay for great skin, and they’re not afraid to take advantage of it. However, as our skincare priorities have shifted, not only are brands charging obscene amounts of money for efficacious products, but they’re also driving up prices on products that look more aesthetically pleasing. As a result of this, it’s safe to say that when it comes to skincare, price does not always reflect quality.
So when a no-frills product range comes along that doesn’t have a gimmicky name, doesn’t come housed in Instagram-worthy bottles and generally lacks fancies, it can be very easy for it to be overlooked. If you ask me, that is exactly what happened to CeraVe.