The vast world of beauty products can be overwhelming. Whether you seek advice from experts on Instagram, influencers on TikTok, or even our own editors, determining what products are actually worth your time—and investment—can be daunting.
Fortunately, instead of cobbling together a spreadsheet with finds from the For You Page on TikTok or filling up your cart through Instagram’s shopping feature, someone, or rather something, has done the heavy lifting for you. That’s right—Amazon has aggregated the most viral, top-selling products into a single handy Internet Famous landing page that is easy to filter by category and price, which, most importantly, makes it even easier to add things to your cart so you can experience these buzzworthy products for yourself while stocking up on Prime Day.
With that in mind, we sifted through the four pages of viral products to unearth 31 of the most affordable (and efficacious) beauty products in skincare, hair, and makeup. Keep scrolling to see how many of these viral favorites are already on your radar.